The Benefits of advertising
- Informs the consumer about new products
- Increases the sale of a product due to raised amount of awareness
- If there is a sale on the consumer would be informed
- You can target a specific town or city if the magazine / newspaper is assigned to a city or town. Or if it's only sold at the town or city
- Can be quite cheap which would beneficial for small companies
- magazines usually last a month which means more time for advertising.
- Cannot advertise tobacco products
The regulations of magazines
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