To consider what makes good market research and start a draft of a questionnaire to help me plan my magazine

How do you make an effective and helpful questionnaire?

• Specify what the question is about
• Detailed question
• Tick boxes for the answers
• tell the person how to answer the question
• Few answers to the question
• Asks questions is a logical order
• Use precise wording ( prefer )
• It's good to have a 'other' option so everyone can answer
• Using numbers to measure their agreement

A likert scale question can measure a respondents attitude towards a particular subject:

for example:

Hip-hop music causes violence among its audience:
1 Strongly agree
2 Agree
3) Neither agree nor disagree
4) Disagree
5) Strongly disagree

Semantic differential scale uses numbers to measure opinion

Topics I will need to ask about in my questionnaire

• Age
• What music they're into
• What they do In their spare time
• Do they listen to music often
• What font looks best for the magazine
• Gender
• Do they have a phone if so which
• Do they illegally download music
• Do they buy certain merchandise
• Preferred genre of music
• What style would suit the magazine
• Do they go to festivals ( shakedown )
• Do they go to any Brighton based gigs
• Do they read music magazines
• Do they buy music magazines
• Preferred mag titles and straplines from a list
• Preferred artists
• Style of photography

Local events

There are lots of local events in Brighton that occur all round the year such as

• Shakedown festival, a music festival hosted at stammer park all weekend
• Gay pride, an event hosted in the summer attracts homosexuals from all around the country it takes place in the Brighton town
• Brighton marathon, 26 miles along the seafront+
• London to Brighton Bike ride, Charity event that takes you to the seafront
• Football games at the Amex: Brighton and hove Albion         

You can also going shopping in Churchill square and the lanes

National events: Glastonbury and reading music festivals big music events that attract thousands
London marathon, international football games sporting events. Target markets for music festivals are over 16s for music festivals because they are pretty intense. Target markets for sporting events are all ages because Teenagers can go by themselves and children can go with their parents 

 

 

What makes a good questionnaire evaluation?

 

 

• Pie charts are a easy way to display information clearly
• Referring to the questionnaire
• Identify what it has done well and not well
• Has it met it's purpose
• Identify bad questions within the questionnaire
• Is it professional 
• Identify any anomalies that you didn't hypothesise
• a logical order of explaining what you learned from each question starting from the top
• Think: was the group of people I gave it to helpful? were they really my target audience
• Think: how could I of done this better?
• how could I of improved the style of my questions
• What other ways could I now research what my target audience wants
• did the information actually help me to make decisions about my music magazine or confuse me?
• what did you wish you had asked about but didn't? what are you going to do about it? 

 

 

My Questionnaire

https://docs.google.com/file/d/0By0mVSIo3QXacnNFNklNX0ZVdUk/edit?usp=sharing

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

To research local products neues events businesses and identify how/why they are relevant to their target audience

Production of magazines are paid for either by

• advertising brands and products within it
• purchase price
• prepaid subscriptions services
• or all of the above

The hobgoblin - pub - http://www.hobgoblinbrighton.co.uk/
Black lion - pub - www.drinkinbrighton.co.uk 
weatherspoons - pub - http://www.jdwetherspoon.co.uk/
Jamaica inn - pub - http://www.jamaicainnhove.co.uk/

Inka tattoo - services - www.inkatattoos.co.uk/artists
Into you - services - www.into-you.co.uk
Colour stream - services = http://www.colourstream.net/
Taxi - services - http://www.730730.co.uk/‎

 

Brighton dome - entertainment - www.brightondome.org

Concorde 2 - entertainment - www.concorde2.co.uk/

The Brunswick - entertainment - http://www.thebrunswick.net/

Brighton komedia -  entertainment - www.komedia.co.uk/brighton/

 

Churchill square - shop - www.churchillsquare.com/‎

Poundland - shop - www.poundland.co.uk/

Hmv - shop - www.hmv.com

Primark - www.primark.co.uk/

 

Mass market women - Quick magazine with not a lot of text, mainly about reality stuff such as celebrities, lots of pictures.

 

Upmarket men - Our pool of marine, sport, hobbyist, equestrian and rural life brands mainly about

the business world and professions

Upmarket women - Fashion and Beauty trends and advice, Home Styling, Celebrity, Environment, Education, Business and Real World news.

Young men - Nude women, gaming, cars, Music, sport

Miss bennett homework 23/09/13

The Press Complaints Commission (pcc)is an independent body set up to deal with complaints about the editorial content of newspapers and magazines (and their websites) and the conduct of journalists who work for print media.

 

Their purpose is to serve the public by holding editors to account. They strive to protect the rights of individuals, while preserving appropriate freedom of expression for the press. They also aim to promote high standards by developing clear guidance and practical principles through their rulings, and offering training and advice to editors and journalists.

Ten of the Commission’s 17 members (including the Chairman) are public members with no connection to the newspaper and magazine industry. The remaining seven are serving editors of newspapers and magazines. 

The Code deals with issues such as accuracy and privacy in reporting and sets out requirements for how journalists should behave in gathering the news.

The Code is written – and updated annually – by a separate organisation called the Editors’ Code of Practice Committee. 

Codes of practise and legislation

Defamation/Libel/Slander
The main law against defamation is called the defamation act that was made in 1952 it was made to protect people that often feature in the press. English defamation law puts the burden of proving the truth of allegedly defamatory statements on the defendant, rather than the plaintiff, and has been considered an impediment to free speech in much of the developed world.
Libel - A published false statement that is damaging to a person's reputation; a written defamation.
Slander - the action or crime of making a false spoken statement damaging to a persons reputation





Copyright and Intellectual Property
The law that governs copyright in the UK is called the Copyright, Designs and Patents Act 1988. Copyright is used for protecting the following, whether or not they are actually published:

 

• Writings, including publications, articles, music, lyrics, and books;

• Designs, including logos, schematics, and ideas for designs;

• Works of art, including photography, graphic arts, paintings, and drawings; and

• Other “forms of expressions” and concepts (ideas) that have been expressed.

it was made to protect a individuals unique idea such as a video or a song.While no creative work is automatically protected worldwide, there are international treaties which provide protection automatically for all creative works as soon as they are fixed in a medium.

Film, cinematographic work:

50 years from the making of the work, or if made available to the public within the 50 years, (i.e. by publication or performance), 50 years from the date the author first makes the work available to the public.

Anonymous works:

50 years from the date made available to the public.

Artistic works, such as photographs and applied art:

At least 25 years from creation.
Data Protection and Privacy

Data protection act 1998, it's UK law on the processing of data on identifiable living people.

Magazine will collect data of interviews of celebrities and photos of celebrities they would do this so they can get more information  of them for the audience to enjoy

What law is there to protect personal privacy when intruded upon - the law is called the privacy law.

 

Editor homework

Publishing editors work in a number of publishing areas. These include newspaper and magazine publishing, book publishing and online publishing. A publishing editor's main responsibility is for the style and content of the publication.

In newspapers and magazines, the role of an editor is likely to be managerial, with responsibility for the entire content. Junior editors on the same title might be in charge of sections, such as sport, fashion or news. Editors are also responsible for:

• making sure that the production process runs smoothly
• making sure that publications are printed on time
• recruiting staff
• liaising with the advertising and production departments.

Publishing editors should have:

• excellent grammar and spelling skills
• an eye for detail and be very accurate in their work
• imagination and good visual sense
• good IT skills, including knowledge of word processing and design programs
• leadership skills and the ability to be diplomatic and fair.

While there are no standard entry requirements, most publishing editors have a degree and often have a background in journalism or editing. Qualifications in a specialist area may also be asked for by some publication

Interests

• interested in words and the mechanics of written language
• committed to producing entertaining and informative publications
• knowledgeable in the subject area if working on a specialist publication.

Aim: to decide which genre we would prefer to focus our research and plan on and create a moodboard of initial ideas

Genre of music

I will be focusing on the music genre indie for my local magazine because there are a lot of indie bands in Brighton. to help progress of my magazine I could do some research of the local indie bands

Real bands I can refer to

Frantz Ferdinand
Artic monkeys
The shins
The krooks
Neutral milk hotel
The killers
Oasis
Mumford and sons
Pixies

 

Types of products advertised

Music stores
'Red torpedo' clothing
Toyota cars
Smoking accessories
Bands performances
Ring tones
Lacoste
Fred perry
converse

How I imagine my target audience

!8-30
Really into indie music
Like clothing and fashion
Male

Aim: to analyse music magazines, considering how their genre is conveyed and the typical features of a front cover

Music magazines I've heard of:
kiss
MTV
XXL
NME
Mojo
Kerrang!
The source ( local brighton mag )
The source ( hip hop )
Uncut
DJ
MixMag

Textual analysis

 

Magazine title: NME
Publisher: IPC media
Target audience: Both genders but mainly male because the colours are more suited to men and there is a JD advert at the beginning which is a photo of a footballer. also the content of the magazine is more aimed at men because the bands advertised are more manly and the poses of the acts would be approved by men. Also there is an interview with Simon Pegg which although isn't to do with music, the films he is in are more aimed at men because they're gory and have male humour.The age range I think it is are 18-30 year olds because of the language used is more inclined to young adults "the jangle and swoon of Georgia recalls early scuzzy teenage fan club" and just the general feel of the magazine feels like it is aimed for young adults

Genre: Hip hop

Main bands featured: Plan B, Warpain, Oasis, Primals and furries all feature on the cover,



 

 



Understanding the importance of advertising

The Benefits of advertising

 

• Informs the consumer about new products
• Increases the sale of a product due to raised amount of awareness
• If there is a sale on the consumer would be informed
• You can target a specific town or city if the magazine / newspaper is assigned to a city or town. Or if it's only sold at the town or city
• Can be quite cheap which would beneficial for small companies
• magazines usually last a month which means more time for advertising.



The regulations of magazines
• Cannot advertise tobacco products

 





To consider how magazine staff are divided in terms of their skills

• The publishing industry employs over 195,000 people representing approximately 36% of the creative media work force
• 51,000 people employed in the newspaper industry
• 50,500 work in journals and magazines
• 33,000 in the book industry
• 12,000 in other information service activities

www.creativeskillset.org

Job titles and teams 

 

IPCMedia - publish NME

This information is taken from NME magazine edition 18th June 2005

The magazine I compared with was XXL

We found that the jobs listed on our magazines were different but we felt they were different jobs because it was as if they were the same jobs but with different / more built up names, although we did find that one or two jobs had the same names for example the both list: Production director, Publisher and President

 

 

 

 What do you think are the responsibilities of a chief editor?

 

• Cut down mass amounts of text
• Double check over illiterate language
• Confirm the grammar 
• Make sure the minor editors are inline and doing their job correctly 
• To make sure the text isn't copied
• leads meetings
• budget control
• is the public face if the story representing the magazine in the statements in all platforms of publication
• attends functions events awards ceremonies
• occasional column writing / editorial piece
• decide on narrative or theme for each edition of the magazine for all staff to adhere to
• publish an editorial calendar to highlight themes in appropriate months
• strategic planning ( overall direction of product )
• overall decision on any change to deadlines set
• manages careers of present and new staff motivating team
• legal decisions following pcc guidelines
• liase with publisher marketing depts, media sales team, PR agencies
• build up contacts and connections