My evaluation report on my research

Version 1
https://drive.google.com/file/d/0By0mVSIo3QXacmx2VHJ2SENXSzQ/edit?usp=sharing
Version 2
https://drive.google.com/file/d/0By0mVSIo3QXadVI3LUpaX1h5UGs/edit?usp=sharing
Version 3
https://drive.google.com/file/d/0By0mVSIo3QXaUlVhYzlwd3hYams/edit?usp=sharing

to plan and make an audio presentation as a way of pitching our magazine in a professional and detailed manner in order to appeal to a publisher

When public speaking, what is important to remember to do?

• Be loud and clear
• No hesitating
• use good vocabulary
• No swearing
• Plan what you're going to say before hand so the speaking is fluent
• speak with confidence

If a publisher was listening to the pitch, what would they want to know about the project

• What genre of music the magazine it is
• Figures on sales
• How much is being charged for advertisement
• Contents of magazine
• who the target audience is
• how much the magazine will cost to make
• show that youre personally passionate about the contents of the magazine

Version 1

Version 2

researching target audience and local music scene in brighton

https://drive.google.com/file/d/0By0mVSIo3QXaVS1FeWFFU1RWOUk/edit?usp=sharing

Source magazine photos

This is the front cover of the free Brighton music magazine 'Source' as you can see it is straight away advertising a local band from Brighton. i chose this because this is similar to what i am going to do with my front cover, although i wont have the same colour schemes.

This is an advert from the magazine, these are important because as the magazine is free it needs advertisement to create revenue. as you can see it is advertising local venues which is very much influential to what i will be advertising in my magazine. it is laid out in 3 different sections which is called rule of thirds

 This is also a page for advertisements, this time a Concorde 2 has got a whole page for an advertisement which is also another Brighton venue, as you can see this advert is very eye catching and lists what stuff you can see in the venue so the target audience can see it and decide that they want to go there based on the acts

These two photos represent a key part to any local music magazine, advertising upcoming concerts and gigs from local bands, this will get them reignition and get people attending their events. this sort of stuff keeps the local music scene intertwined with the community

Photoshoot photos

Task 4 - planning my front cover

To research and brainstorm the needs and desires of my target audience within Brighton so i canappeal to them effectively in my practical work

According to your survey results which things in life do your target audience prioritise?

• My survey told me that most of target audience have a smart phone this tells me that phones are quite important to them because they have gotten the best type of phone that are around
• It also told me that the majority of people listen to music everyday and the rest answered that they listen to it every other day this tells me that my target audience is very into listening to music
• The majority of people get listen to music via streaming this tells me that the majority of people have access to the internet at home therefore it being a key part in their lifestyle

https://drive.google.com/file/d/0By0mVSIo3QXacFlQZXFnV2ZaZ0k/edit?usp=sharing

Task 4 work on front cover

Version one
https://drive.google.com/file/d/0By0mVSIo3QXaTGpvalhaM0F1UXc/edit?usp=sharing
V2
https://drive.google.com/file/d/0By0mVSIo3QXaYTctbmxiRXRIR2M/edit?usp=sharing

Photoshop layer styles

Version 1
https://drive.google.com/file/d/0By0mVSIo3QXaT1p6ZGZhTTREdGM/edit?usp=sharing

Flat plan

Flat plan V1
https://drive.google.com/file/d/0By0mVSIo3QXaeFFVcHBERUxFWlU/edit?usp=sharing

Questionnaire evaluation

 

Age?

 

 

Preferred genre in music?

 

 

Do they read music magazines?

 

 

How often do you buy music magazines?

I asked a varied amount of people of different ages and genders my questionnaire. This helped me a lot because it helped me choose what kind of stuff would be good for my magazine. 

Photoshop

Photos of photo studio

Risk assessment table

V1
https://drive.google.com/file/d/0By0mVSIo3QXaRXNKeHIxMWRJVEk/edit?usp=sharing
V2
https://drive.google.com/file/d/0By0mVSIo3QXacVpQMVdfWUt3VUk/edit?usp=sharing
V3
https://drive.google.com/file/d/0By0mVSIo3QXaYVFBX1l4MjVXTkU/edit?usp=sharing
V4
https://drive.google.com/file/d/0By0mVSIo3QXaeHBtSE5GZXA4bWM/edit?usp=sharing

To construct a health and safety assessment of one or more photoshoots i will be conducting for my magazine considering all possible eventualities

Key skills

• professional responsibility
• applying my knowledge of professional practices
• showing forethought and evidence of planning an event
• using the opportunity to research independently for my individual situations

TUC - trade unions congress

• represents british workers rights
• see: www.tuc.org.uk/
• See: www.worksmart.org.uk/

The health and safety at work act 1974

• had to be followed by all employers / authorities responsible for workers in uk
• A H&S commission was created

It protected people against risks to h and t in terms of:

• Dangerous substances / materials
• Maintenances of systems
• provision of instructions and training
• working environments
• allowing unions the right to create reps to enforce it
• Inspectors could gain access to workplaces

NUJ - national union of journalists

Represents UK journalists and protects their rights
has a committee which meets just to discuss H&S
See: www.nuj.org.uk/rights/health-and-safety/=

NUJ H&S concerns

• Bullying
• Stress
• Repetitive strain injury
• Public order situations
• conflict zones
• exiled journalists

What types of risks may there be in a photoshoot?

• The flash on the camera could be too bright and sharp and could trigger an epileptic fit
• Camera man could be standing on a table or ladder and they could fall off and injure themselves
• Could drop a camera on someone's foot 
• Could get a bad back from standing for a photoshoot for too long
• Could get jumped for you camera in a outside location.
• Risk of fire by a light falling over and smashing
• Tripping over wires
• Adequate lighting needed for visibility
• electrocution - water near electricity is a danger 

Hazard: Anything that can cause harm (eg. a chemical, electricity, ladders, ect)
Risk: how great the chance that someone will be harmed by the hazard

Assessing the risks
The likely effect of a hazard may for example be rated:

1. Major - death or major injury or illness causing long term disability
2. Serious - injuries or illness causing short - term disability
3. Slight - all other injuries or illnesses

The likelihood of harm may be rated

1. High - Where it is certain that harm will occur
2. Medium - Where harm will often occur
3. Low - Very little chance that harm will occur

What are the main hazards within the location of your photo shoot
The location we used for our photo shoot did present us with some hazards that we did face, they were: Boxes laying on the floor towards the entrance of the studio and with in the studio, this was a hazard because we could of tripped on them and injured our self. Another problem is that the wires leading to the light were quite open causing another tripping hazard, this would of been even more of a risk due to the heat of the light, if that were to smash it could create a fire hazard.

What do you need to find out about your venue? How can you investigate?
To find out about the hazards the hazards of out venue we could do a risk assessment test to see what potential hazards we would be faced with

What do I need to take photos of there? when can I do this?

I will need to take additional photos of the solo artist, all I need is a different background for the photos, I can do this during the working hours of the half term because that is when it is hopefully the least busiest

Editorial calendar

https://docs.google.com/file/d/0By0mVSIo3QXaeld1S01iLTZxZTQ/edit?usp=sharing

to plan my main fictional artist to feature in my magazine in preparation for my first round of photoshoots. to also consider choice of models and requirements

https://docs.google.com/file/d/0By0mVSIo3QXaVmVwdzFsUUctZVE/edit?usp=sharing
V3
https://drive.google.com/file/d/0By0mVSIo3QXac08yTkZpXzZmOUE/edit?usp=sharing

To create a plan for your publish media document clearly defining key requirements in the creation of your project

Magazine plan v1
https://docs.google.com/file/d/0By0mVSIo3QXaSTYweDZLa256SmM/edit?usp=sharing
Magazine plan v2
https://docs.google.com/file/d/0By0mVSIo3QXaTnU1cE53TUVDaFE/edit?usp=sharing

To set myself a realistic timeframe for completing tasks within this project aiming to motivate and organise myself in a professional manner

Weekly schedule plan V1
https://docs.google.com/file/d/0By0mVSIo3QXaVzN4aFBPSUdITGc/edit?usp=sharing
V2
https://drive.google.com/file/d/0By0mVSIo3QXaYmtqbGUwcjRRNGc/edit?usp=sharing
V3
https://drive.google.com/file/d/0By0mVSIo3QXaTENNLXFfNi1GS2c/edit?usp=sharing

To further identify those involved in the creation of a printed magazine and investigate issue prior to productions

list of planning and potential issues - solutions

Camera problems
could die, bring spare
Could drop it, wear a strap
Could get stolen, arm yourself
Could be raining, bring umbrella

Lighting
Batteries
Could be too dim, bring good lighting if needed

Clothes / props

Could get clothes dirty, don't do anything that could get them dirty
Prop could break, don't do anything dangerous

Hardware

SD card could get full, Buy another one or back photos up
Tripod could break, be prepared to carry camera
Laptop could lose files, don't delete them off the SD card

Lenses

Lense could crack, be careful with it
They're expensive

Ladders

Could fall off the ladder, make sure you are careful
Ladder could fall, make sure someone is supporting

Software

Photo storage could break, back it up
Photoshop if needed is expensive


Location

We can chose several locations within Brighton to do our photo shoot such as the beach and our garden

Facilities

Bring a pack lunch with us to the photo shoot incase we get hungry and we're not close to somewhere to buy food. Also if we need a break make sure we have one incase we get too tired

To consider what makes good market research and start a draft of a questionnaire to help me plan my magazine

How do you make an effective and helpful questionnaire?

• Specify what the question is about
• Detailed question
• Tick boxes for the answers
• tell the person how to answer the question
• Few answers to the question
• Asks questions is a logical order
• Use precise wording ( prefer )
• It's good to have a 'other' option so everyone can answer
• Using numbers to measure their agreement

A likert scale question can measure a respondents attitude towards a particular subject:

for example:

Hip-hop music causes violence among its audience:
1 Strongly agree
2 Agree
3) Neither agree nor disagree
4) Disagree
5) Strongly disagree

Semantic differential scale uses numbers to measure opinion

Topics I will need to ask about in my questionnaire

• Age
• What music they're into
• What they do In their spare time
• Do they listen to music often
• What font looks best for the magazine
• Gender
• Do they have a phone if so which
• Do they illegally download music
• Do they buy certain merchandise
• Preferred genre of music
• What style would suit the magazine
• Do they go to festivals ( shakedown )
• Do they go to any Brighton based gigs
• Do they read music magazines
• Do they buy music magazines
• Preferred mag titles and straplines from a list
• Preferred artists
• Style of photography

Local events

There are lots of local events in Brighton that occur all round the year such as

• Shakedown festival, a music festival hosted at stammer park all weekend
• Gay pride, an event hosted in the summer attracts homosexuals from all around the country it takes place in the Brighton town
• Brighton marathon, 26 miles along the seafront+
• London to Brighton Bike ride, Charity event that takes you to the seafront
• Football games at the Amex: Brighton and hove Albion         

You can also going shopping in Churchill square and the lanes

National events: Glastonbury and reading music festivals big music events that attract thousands
London marathon, international football games sporting events. Target markets for music festivals are over 16s for music festivals because they are pretty intense. Target markets for sporting events are all ages because Teenagers can go by themselves and children can go with their parents 

 

 

What makes a good questionnaire evaluation?

 

 

• Pie charts are a easy way to display information clearly
• Referring to the questionnaire
• Identify what it has done well and not well
• Has it met it's purpose
• Identify bad questions within the questionnaire
• Is it professional 
• Identify any anomalies that you didn't hypothesise
• a logical order of explaining what you learned from each question starting from the top
• Think: was the group of people I gave it to helpful? were they really my target audience
• Think: how could I of done this better?
• how could I of improved the style of my questions
• What other ways could I now research what my target audience wants
• did the information actually help me to make decisions about my music magazine or confuse me?
• what did you wish you had asked about but didn't? what are you going to do about it? 

 

 

My Questionnaire

https://docs.google.com/file/d/0By0mVSIo3QXacnNFNklNX0ZVdUk/edit?usp=sharing

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

To research local products neues events businesses and identify how/why they are relevant to their target audience

Production of magazines are paid for either by

• advertising brands and products within it
• purchase price
• prepaid subscriptions services
• or all of the above

The hobgoblin - pub - http://www.hobgoblinbrighton.co.uk/
Black lion - pub - www.drinkinbrighton.co.uk 
weatherspoons - pub - http://www.jdwetherspoon.co.uk/
Jamaica inn - pub - http://www.jamaicainnhove.co.uk/

Inka tattoo - services - www.inkatattoos.co.uk/artists
Into you - services - www.into-you.co.uk
Colour stream - services = http://www.colourstream.net/
Taxi - services - http://www.730730.co.uk/‎

 

Brighton dome - entertainment - www.brightondome.org

Concorde 2 - entertainment - www.concorde2.co.uk/

The Brunswick - entertainment - http://www.thebrunswick.net/

Brighton komedia -  entertainment - www.komedia.co.uk/brighton/

 

Churchill square - shop - www.churchillsquare.com/‎

Poundland - shop - www.poundland.co.uk/

Hmv - shop - www.hmv.com

Primark - www.primark.co.uk/

 

Mass market women - Quick magazine with not a lot of text, mainly about reality stuff such as celebrities, lots of pictures.

 

Upmarket men - Our pool of marine, sport, hobbyist, equestrian and rural life brands mainly about

the business world and professions

Upmarket women - Fashion and Beauty trends and advice, Home Styling, Celebrity, Environment, Education, Business and Real World news.

Young men - Nude women, gaming, cars, Music, sport

Miss bennett homework 23/09/13

The Press Complaints Commission (pcc)is an independent body set up to deal with complaints about the editorial content of newspapers and magazines (and their websites) and the conduct of journalists who work for print media.

 

Their purpose is to serve the public by holding editors to account. They strive to protect the rights of individuals, while preserving appropriate freedom of expression for the press. They also aim to promote high standards by developing clear guidance and practical principles through their rulings, and offering training and advice to editors and journalists.

Ten of the Commission’s 17 members (including the Chairman) are public members with no connection to the newspaper and magazine industry. The remaining seven are serving editors of newspapers and magazines. 

The Code deals with issues such as accuracy and privacy in reporting and sets out requirements for how journalists should behave in gathering the news.

The Code is written – and updated annually – by a separate organisation called the Editors’ Code of Practice Committee. 

Codes of practise and legislation

Defamation/Libel/Slander
The main law against defamation is called the defamation act that was made in 1952 it was made to protect people that often feature in the press. English defamation law puts the burden of proving the truth of allegedly defamatory statements on the defendant, rather than the plaintiff, and has been considered an impediment to free speech in much of the developed world.
Libel - A published false statement that is damaging to a person's reputation; a written defamation.
Slander - the action or crime of making a false spoken statement damaging to a persons reputation





Copyright and Intellectual Property
The law that governs copyright in the UK is called the Copyright, Designs and Patents Act 1988. Copyright is used for protecting the following, whether or not they are actually published:

 

• Writings, including publications, articles, music, lyrics, and books;

• Designs, including logos, schematics, and ideas for designs;

• Works of art, including photography, graphic arts, paintings, and drawings; and

• Other “forms of expressions” and concepts (ideas) that have been expressed.

it was made to protect a individuals unique idea such as a video or a song.While no creative work is automatically protected worldwide, there are international treaties which provide protection automatically for all creative works as soon as they are fixed in a medium.

Film, cinematographic work:

50 years from the making of the work, or if made available to the public within the 50 years, (i.e. by publication or performance), 50 years from the date the author first makes the work available to the public.

Anonymous works:

50 years from the date made available to the public.

Artistic works, such as photographs and applied art:

At least 25 years from creation.
Data Protection and Privacy

Data protection act 1998, it's UK law on the processing of data on identifiable living people.

Magazine will collect data of interviews of celebrities and photos of celebrities they would do this so they can get more information  of them for the audience to enjoy

What law is there to protect personal privacy when intruded upon - the law is called the privacy law.

 

Editor homework

Publishing editors work in a number of publishing areas. These include newspaper and magazine publishing, book publishing and online publishing. A publishing editor's main responsibility is for the style and content of the publication.

In newspapers and magazines, the role of an editor is likely to be managerial, with responsibility for the entire content. Junior editors on the same title might be in charge of sections, such as sport, fashion or news. Editors are also responsible for:

• making sure that the production process runs smoothly
• making sure that publications are printed on time
• recruiting staff
• liaising with the advertising and production departments.

Publishing editors should have:

• excellent grammar and spelling skills
• an eye for detail and be very accurate in their work
• imagination and good visual sense
• good IT skills, including knowledge of word processing and design programs
• leadership skills and the ability to be diplomatic and fair.

While there are no standard entry requirements, most publishing editors have a degree and often have a background in journalism or editing. Qualifications in a specialist area may also be asked for by some publication

Interests

• interested in words and the mechanics of written language
• committed to producing entertaining and informative publications
• knowledgeable in the subject area if working on a specialist publication.

Aim: to decide which genre we would prefer to focus our research and plan on and create a moodboard of initial ideas

Genre of music

I will be focusing on the music genre indie for my local magazine because there are a lot of indie bands in Brighton. to help progress of my magazine I could do some research of the local indie bands

Real bands I can refer to

Frantz Ferdinand
Artic monkeys
The shins
The krooks
Neutral milk hotel
The killers
Oasis
Mumford and sons
Pixies

 

Types of products advertised

Music stores
'Red torpedo' clothing
Toyota cars
Smoking accessories
Bands performances
Ring tones
Lacoste
Fred perry
converse

How I imagine my target audience

!8-30
Really into indie music
Like clothing and fashion
Male

Aim: to analyse music magazines, considering how their genre is conveyed and the typical features of a front cover

Music magazines I've heard of:
kiss
MTV
XXL
NME
Mojo
Kerrang!
The source ( local brighton mag )
The source ( hip hop )
Uncut
DJ
MixMag

Textual analysis

 

Magazine title: NME
Publisher: IPC media
Target audience: Both genders but mainly male because the colours are more suited to men and there is a JD advert at the beginning which is a photo of a footballer. also the content of the magazine is more aimed at men because the bands advertised are more manly and the poses of the acts would be approved by men. Also there is an interview with Simon Pegg which although isn't to do with music, the films he is in are more aimed at men because they're gory and have male humour.The age range I think it is are 18-30 year olds because of the language used is more inclined to young adults "the jangle and swoon of Georgia recalls early scuzzy teenage fan club" and just the general feel of the magazine feels like it is aimed for young adults

Genre: Hip hop

Main bands featured: Plan B, Warpain, Oasis, Primals and furries all feature on the cover,



 

 



Understanding the importance of advertising

The Benefits of advertising

 

• Informs the consumer about new products
• Increases the sale of a product due to raised amount of awareness
• If there is a sale on the consumer would be informed
• You can target a specific town or city if the magazine / newspaper is assigned to a city or town. Or if it's only sold at the town or city
• Can be quite cheap which would beneficial for small companies
• magazines usually last a month which means more time for advertising.



The regulations of magazines
• Cannot advertise tobacco products

 





To consider how magazine staff are divided in terms of their skills

• The publishing industry employs over 195,000 people representing approximately 36% of the creative media work force
• 51,000 people employed in the newspaper industry
• 50,500 work in journals and magazines
• 33,000 in the book industry
• 12,000 in other information service activities

www.creativeskillset.org

Job titles and teams 

 

IPCMedia - publish NME

This information is taken from NME magazine edition 18th June 2005

The magazine I compared with was XXL

We found that the jobs listed on our magazines were different but we felt they were different jobs because it was as if they were the same jobs but with different / more built up names, although we did find that one or two jobs had the same names for example the both list: Production director, Publisher and President

 

 

 

 What do you think are the responsibilities of a chief editor?

 

• Cut down mass amounts of text
• Double check over illiterate language
• Confirm the grammar 
• Make sure the minor editors are inline and doing their job correctly 
• To make sure the text isn't copied
• leads meetings
• budget control
• is the public face if the story representing the magazine in the statements in all platforms of publication
• attends functions events awards ceremonies
• occasional column writing / editorial piece
• decide on narrative or theme for each edition of the magazine for all staff to adhere to
• publish an editorial calendar to highlight themes in appropriate months
• strategic planning ( overall direction of product )
• overall decision on any change to deadlines set
• manages careers of present and new staff motivating team
• legal decisions following pcc guidelines
• liase with publisher marketing depts, media sales team, PR agencies
• build up contacts and connections